Cookie Policy

Last Updated: February 21, 2025

This Cookie Policy describes how the MaAvatar Project (“MaAvatar”, “we”, “us”, or “our”)

, operated by MaAvatar, uses cookies and similar technologies on our website (https://maavatar.io/) and related applications. MaAvatar is a virtual dating platform in the metaverse, currently in development, and we use cookies to improve your experience, analyze usage, and enhance our services.

Please review your cookie settings to manage your preferences. By using our website, you consent to our use of cookies as outlined below.

What Are Cookies?

Cookies are small text files stored on your device (e.g., computer, smartphone) when you visit a website. They allow us to recognize your device and store information about your visit, such as pages viewed, preferences, and usage patterns. We also use similar technologies like pixel tags or web beacons for tracking. Cookies set by us are “first-party cookies,” while those from third parties (e.g., Google Analytics) are “third-party cookies.”

Why Do We Use Cookies and Similar Technologies?

Cookies help us:

  • Ensure our website functions properly and securely.
  • Understand how visitors engage with our site during development.
  • Analyze and improve our services for a better user experience.

Does MaAvatar Use Cookies for Analytics and Personalization?

Analytics

We use analytics cookies to understand how visitors interact with our website, especially during this beta phase. These cookies help us:

  • Track how users reach our site and navigate it.
  • Identify areas for improvement.
  • Measure the success of our features.

We use:

  • Google Analytics: Collects data on page views, time spent, and user behavior (anonymized where possible).
  • Microsoft Clarity: Generates heatmaps and session replays to analyze interactions (pseudonymized data).

Personalization

Preference cookies remember your settings (e.g., language or display preferences) to enhance your experience when you return.

Note: We do not use cookies for marketing or to collect images at this time.

What If I Don’t Want Cookies?

You can control cookies via:

  • Our Cookie Preference Center (accessible on the website), where you can accept or reject non-essential cookies.
  • Your browser settings, to block or delete cookies (instructions vary by browser, e.g., Chrome, Firefox).

Blocking essential cookies may impact website functionality.

Adjust your settings anytime via the “Cookie Settings” button on our site.

What Types of Cookies Does MaAvatar Use?

Here’s how we categorize our cookies:

CategoryDescription
Strictly NecessaryEssential for website operation (e.g., session management, security). Cannot be disabled.
PerformanceMeasure visits and traffic to improve site performance (e.g., Google Analytics, Microsoft Clarity). Data is aggregated and anonymous.
FunctionalityEnhance personalization by remembering preferences. May be set by us or third parties.

Examples of Cookies Used

Cookie NameProviderPurposeTypeDuration
_gaGoogle AnalyticsTracks unique visitorsPerformance2 years
_gidGoogle AnalyticsTracks daily visitorsPerformance24 hours
_gidGoogle AnalyticsTracks daily visitorsPerformance1 minute
clarity (or similar)Microsoft ClaritySession replay/heatmapPerformanceSession-based

Third-Party Cookies

Cookies and Beta Testing

As MaAvatar is in development, performance cookies (e.g., Google Analytics, Microsoft Clarity) help us identify bugs and optimize features. Data collected may be reset or altered during testing, with notice provided.

Changes to Our Cookie Policy

We may update this policy as our website evolves. Check the “Last Updated” date above for the latest version. We’ll notify you of changes via notification method, e.g., website banner or email.

Changes to Our Cookie Policy

We may update this policy as our website evolves. Check the “Last Updated” date above for the latest version. We’ll notify you of changes via notification method, e.g., website banner or email.

Contact Us

For questions or comments, email us at Info@maavatar.io

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